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August 2005

  • Nike launches new fashion range.

  • Coral the bookmaker looks ahead to stock market floatation.

  • Family at war – Adolf and Rudolph Dassler create Puma/Adidas contest.

  • Despite Lance Armstrong’s retirement, cycling merchandise set to keep selling.

  • Puma set for strategic expansion and brand development.

  • Puma forges ahead with improving financial results.

  • Thousands of counterfeit Nike shoes confiscated.

  • Adidas and Puma battle to displace Nike as Number 1.

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    REFERENCE MATERIAL
      Data on sport and camping equipment retailing in Australia.